Rolex Day-Date 40mm Black 228398TBR

Onyx Dial

A Miniature Work of Art

The onyx dial transforms the face of the watch into a refined artistic expression. Its deep, uniform tone, smooth surface, and precise finishing create a powerful visual identity, giving the timepiece a distinctive and elegant character. Every detail — from reflections to applied elements — contributes to its harmonious design.

Rolex oversees every stage of dial creation in-house, from initial sketches to final inspection. The process includes colouring, the application of appliques, and meticulous quality control, all requiring highly specialized expertise. Traditional crafts such as enamelling coexist with advanced technologies like magnetron sputtering, a sophisticated method that deposits an ultra-thin film in a vacuum environment to achieve precise surface finishes.

By combining time-honoured artistry with cutting-edge innovation, the manufacture of each dial reflects the brand’s philosophy: pursuing the highest standards of quality to ensure a flawless and enduring result.

Diamond-Set Bezel

A Symphony of Light and Precision

The diamond-set bezel reflects the meticulous artistry of master gem-setters. Like sculptors shaping fine metal, they carefully carve and prepare each setting so that every gemstone rests perfectly in place. Each stone is individually positioned by hand, precisely aligned with the surrounding gems, and securely fixed within its gold or platinum framework.

Beyond the inherent quality of the stones, exceptional gem-setting depends on strict technical standards.

These include accurate control of each gem’s height, exact orientation and placement, balanced proportions, structural strength, and the refined finishing of the surrounding metal. Together, these elements create a harmonious composition that maximizes brilliance and enhances the watch’s elegance.

Craftsmanship and precision unite to produce a radiant display — a true symphony of light designed to captivate and endure.

18 ct Yellow Gold

A Foundation of Excellence

By operating its own exclusive foundry, Rolex maintains complete control over the creation of its 18 ct gold alloys. This in-house expertise ensures exceptional purity, consistency, and superior quality. By carefully adjusting the proportions of silver, copper, platinum, or palladium, distinct variations of 18 ct gold are produced, including yellow, pink, and white.

Only the finest raw materials are selected, and each alloy is rigorously tested in a state-of-the-art laboratory before being cast and shaped. From initial refinement to final finishing, every stage is carried out with meticulous attention to detail. This dedication to precision reflects a commitment to excellence that begins at the very source of each timepiece.

The President Bracelet

The Definition of Refined Excellence

The President bracelet reflects the perfect balance between advanced engineering and timeless elegance. From its conception and development to final production, both the bracelet and its clasp undergo sophisticated manufacturing techniques and rigorous testing to ensure outstanding durability, precision, and reliability.

Beyond technical performance, each bracelet is carefully examined to meet the highest aesthetic standards. Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is recognized for its distinctive semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it delivers exceptional comfort, refined sophistication, and enduring prestige.