Rolex Day-Date 40mm Blue 228239

Fluted Bezel

A Rolex Signature

The fluted bezel began as a functional element to secure the Oyster case and ensure waterproofness, mirroring the case back fluting. Over time, it evolved into a distinctive aesthetic hallmark of Rolex. On this Day-Date 40, it is crafted in gold, symbolizing elegance and tradition.

Bright Blue Dial

A Watchmaking Technique

The sunray finish produces delicate light reflections across the dial using expert brushing techniques radiating from the centre. Light plays along each groove, creating a subtle glow that shifts with wrist movement. The colour is then applied via Physical Vapour Deposition or electroplating, finished with a light varnish for depth and shine.

18 ct White Gold

Commitment to Excellence

Rolex casts its own 18 ct gold alloys in an exclusive foundry, creating yellow, pink, or white gold depending on added metals. Only the purest metals are used, meticulously inspected in-house before being shaped. Excellence begins at the source, ensuring unmatched quality and craftsmanship.

The President Bracelet

The Ultimate Refinement

Created in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet features semi-circular three-piece links. Its design, development, and production undergo advanced technological tests, while human-eye inspections ensure impeccable beauty. Crafted exclusively from carefully selected precious metals, it embodies refinement and comfort.