Rolex Day-Date 40mm Blue 228349RBR

Diamond-Set Bezel

A Symphony of Brilliance

The diamond-set bezel highlights the remarkable craftsmanship of expert gem-setters. With the precision of skilled sculptors, they carefully shape the precious metal to create perfectly fitted seats for each gemstone. Every stone is then hand-placed, precisely aligned, and securely set in gold or platinum to achieve a flawless and balanced finish.

The beauty of the setting goes beyond the quality of the diamonds themselves. Perfect alignment, consistent height, accurate positioning, and finely finished metalwork all contribute to the bezel’s brilliance. This meticulous attention to detail creates a radiant display that enhances the watch and captures the eye with timeless elegance.

Blue Ombré Dial

Continuity of a Design

The blue ombré dial features a vibrant coloured centre that gradually transitions into deep black around the edge. This elegant gradient design continues a style first introduced in the 1980s and reintroduced in 2019.

Creating this dial requires the careful application of black lacquer to achieve a smooth, concentric gradient. A specialist oversees the process to ensure a perfect and harmonious transition from colour to darkness, giving the dial its distinctive and refined appearance.

18 ct White Gold

Rolex’s Commitment to Excellence

Rolex produces its 18 ct gold alloys in a dedicated in-house foundry, ensuring unmatched quality and purity. By carefully blending metals such as silver, copper, platinum, or palladium, the brand creates different variations of 18 ct gold, including yellow, pink, and white.

Only the finest metals are selected, with each alloy undergoing rigorous testing in advanced in-house laboratories. Every piece is then meticulously shaped and finished, reflecting Rolex’s unwavering dedication to excellence from the very source.

The President Bracelet

Ultimate Elegance and Comfort

Rolex bracelets and clasps combine advanced engineering with expert craftsmanship. Each component undergoes strict testing for durability, precision, and comfort, while careful visual inspections ensure flawless aesthetics.

Introduced in 1956 with the launch of the Oyster Perpetual Day-Date, the President bracelet is distinguished by its semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it represents the pinnacle of refinement, sophistication, and enduring comfort.