Rolex Day-Date 40mm Blue 228396TBR

Diamond-Set Bezel

Precision, Balance, and Lasting Brilliance

The diamond-set bezel demonstrates the refined expertise behind exceptional gem-setting. Skilled artisans carefully shape the precious metal to create precisely engineered settings designed to secure each gemstone with accuracy and stability. Every stone is individually placed by hand, meticulously aligned with the surrounding gems, and firmly set within a finely crafted gold or platinum structure.

Beyond the natural quality of the stones, outstanding gem-setting relies on strict technical standards. These include precise control of each gem’s height, accurate orientation and positioning, balanced proportions, structural strength, and detailed finishing of the surrounding metal. Together, these elements form a harmonious and radiant design that enhances the watch’s elegance and ensures enduring brilliance.

Blue Ombré Dial

A Refined Gradient of Depth and Design

The blue ombré dial embodies a seamless transition of colour, with a rich blue centre that gradually deepens into intense black toward the outer edge. This sophisticated gradient reflects a design heritage first introduced in the 1980s and later reinterpreted in 2019, maintaining continuity while embracing modern refinement.

Creating this concentric effect requires exceptional precision. The process involves carefully applying layers of black lacquer to achieve the smooth transition from vibrant colour to deep darkness. Each stage is overseen by a skilled specialist to ensure perfect balance, consistency, and visual harmony across the dial surface. The result is a striking yet elegant composition that enhances depth, contrast, and timeless appeal.

Platinum

Rarity, Strength, and Refined Craftsmanship

Platinum is a highly esteemed precious metal, recognized for its distinctive silvery-white brilliance and refined luminosity. As one of the densest and heaviest metals, it is valued for its exceptional durability and outstanding resistance to corrosion, ensuring long-lasting beauty and performance.

Despite its inherent strength, platinum is naturally soft, elastic, and highly malleable. These characteristics make it particularly challenging to machine and polish, requiring advanced expertise and exceptional precision. Rolex exclusively works with 950 platinum, an alloy composed of 950‰ pure platinum, carefully developed and refined by skilled in-house metal artisans. This meticulous process guarantees superior quality, refined finishing, and enduring prestige in every timepiece.

The President Bracelet

Precision Engineering and Timeless Distinction

The President bracelet reflects the perfect integration of advanced technology and refined craftsmanship. From initial design and development to final production, both the bracelet and its clasp undergo rigorous manufacturing processes and comprehensive testing to ensure exceptional durability, precision, and long-term reliability.

In addition to technical excellence, every bracelet is carefully inspected to maintain the highest aesthetic standards. Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is distinguished by its elegant semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it delivers superior comfort, enduring strength, and timeless sophistication.