Rolex Day-Date 40mm Champagne 228348RBR

Diamond-Set Bezel

Precision, Harmony, and Lasting Brilliance

The diamond-set bezel reflects the refined expertise behind exceptional gem-setting. Skilled artisans carefully shape the precious metal to create precisely engineered settings, ensuring each gemstone fits securely and accurately in its designated position. Every stone is individually placed by hand and aligned with meticulous attention before being firmly secured within a refined gold or platinum structure.

Beyond the natural quality of the stones, outstanding gem-setting depends on strict technical standards. These include precise control of each gem’s height, exact orientation and placement, balanced proportions, structural strength, and detailed finishing of the surrounding metal. Together, these elements create a harmonious and luminous design that enhances the watch’s elegance and ensures enduring brilliance.

Champagne-Colour Dial

Refined Sunray Craftsmanship

The champagne-colour dial showcases advanced dial-making expertise through its elegant sunray finish. This technique is achieved using precise brushing methods that create fine grooves radiating outward from the centre of the dial, forming a carefully structured surface designed to interact beautifully with light.

As illumination moves across the engraved lines, it is evenly diffused, producing a subtle and dynamic glow that shifts naturally with wrist movement. Once the sunray pattern is completed, the champagne tone is applied using Physical Vapour Deposition (PVD) or electroplating to ensure consistent colour depth and durability. A final protective varnish layer enhances the surface, resulting in a smooth, polished finish that unites technical precision with timeless elegance.

18 ct Yellow Gold

Excellence from Creation to Craft

Through its exclusive in-house foundry, Rolex maintains complete control over the production of its 18 ct gold alloys, ensuring exceptional purity, consistency, and quality. By precisely adjusting the proportions of silver, copper, platinum, or palladium, the brand creates distinct variations of 18 ct gold, including yellow, pink, and white tones.

Only the finest raw materials are selected, and each alloy undergoes rigorous testing in a state-of-the-art laboratory before being cast and shaped with meticulous precision. From initial refinement to final finishing, every stage reflects an unwavering commitment to excellence that begins at the very source of each timepiece.

The President Bracelet

Precision Engineering and Timeless Prestige

The President bracelet represents the perfect combination of advanced technology and refined craftsmanship. From initial design and development to final production, both the bracelet and its clasp undergo sophisticated manufacturing processes and rigorous testing to ensure exceptional strength, accuracy, and long-term durability.

In addition to technical excellence, every component is carefully inspected to maintain impeccable visual standards. Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is distinguished by its elegant semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it delivers outstanding comfort, refined elegance, and enduring distinction.