Rolex Day-Date 40mm Champagne 228398TBR

Champagne-Colour Dial

Refined Sunray Craftsmanship with Diamond Elegance

The champagne-colour dial combines sophisticated finishing techniques with radiant design. It is enhanced with 10 baguette-cut diamonds, adding a refined touch of brilliance to its warm and elegant tone. The signature sunray finish is achieved through precise brushing methods that create fine grooves radiating outward from the centre of the dial.

As light moves across the engraved surface, it is evenly diffused, producing a subtle, dynamic glow that shifts naturally with wrist movement. Once the sunray pattern is completed, the champagne shade is applied using Physical Vapour Deposition (PVD) or electroplating to ensure depth, consistency, and durability. A final protective varnish layer enhances the surface, delivering a smooth and polished finish that unites technical precision with timeless luxury.

Diamond-Set Bezel

Mastery in Gem-Setting

The diamond-set bezel reflects the exceptional skill and precision involved in fine gem-setting. Expert artisans carefully shape the precious metal to create accurately engineered settings, ensuring each gemstone fits securely and perfectly within its designated position. Every stone is individually placed by hand and aligned with meticulous attention before being firmly secured in a refined gold or platinum framework.

Beyond the natural quality of the stones, true excellence in gem-setting depends on strict technical standards. These include precise control of each gem’s height, accurate orientation and placement, balanced proportions, structural strength, and flawless finishing of the surrounding metal. Together, these elements create a harmonious and radiant composition that enhances the watch’s elegance and delivers enduring brilliance.

18 ct Yellow Gold

Excellence from the Source

Through its exclusive in-house foundry, Rolex maintains complete control over the creation of its 18 ct gold alloys, ensuring exceptional purity, consistency, and quality. By precisely adjusting the proportions of silver, copper, platinum, or palladium, the brand produces distinct variations of 18 ct gold, including yellow, pink, and white.

Only the finest raw materials are selected, and each alloy is carefully tested in a modern laboratory equipped with advanced technology before being cast and shaped. From initial refinement to final finishing, every stage reflects meticulous craftsmanship and an uncompromising commitment to excellence that begins at the very foundation of each timepiece.

The President Bracelet

Timeless Craft and Distinguished Design

The President bracelet reflects the seamless blend of advanced engineering and refined aesthetics. From design and development through to production, both the bracelet and its clasp undergo sophisticated manufacturing processes and rigorous testing to ensure exceptional strength, precision, and long-term reliability.

Every component is also subject to careful visual inspection to maintain impeccable finishing and aesthetic harmony. Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is defined by its elegant semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it delivers outstanding comfort, enduring durability, and timeless sophistication.