Rolex Day-Date 40mm Chocolate 228235

Fluted Bezel

A Timeless Rolex Signature

The fluted bezel is one of the most recognizable design elements associated with Rolex. In the early days, the fluting had a practical function — it helped secure the bezel to the case, contributing to the watch’s waterproof construction. The same design was used on the screw-down case back, ensuring durability and protection using specialized tools.

Over time, this functional detail evolved into a distinctive style feature. Today, the fluted bezel represents elegance, craftsmanship, and heritage. Crafted in gold, it enhances the refined appearance of models like the Day-Date 40, making it a true symbol of prestige and luxury.

Chocolate Dial

Precision Craftsmanship

The chocolate dial features a refined sunray finish that enhances the overall elegance of the watch. This effect is created through advanced brushing techniques that form fine lines extending outward from the centre of the dial, producing a radiant visual texture.

The finish allows light to reflect smoothly across the surface, creating a soft and dynamic glow that changes with wrist movement. After completing the sunray pattern, the dial receives its rich colour through high-precision methods such as Physical Vapour Deposition (PVD) or electroplating. A protective layer of varnish is then applied to ensure a flawless and long-lasting appearance.

18 ct Everose Gold

A Signature Rolex Alloy

To maintain the lasting beauty of its pink gold timepieces, Rolex developed and patented a unique 18 ct pink gold alloy known as Everose gold. This exclusive material is produced in-house, ensuring exceptional quality and consistency.

First introduced in 2005, 18 ct Everose gold is featured across all Rolex Oyster models crafted in pink gold. Designed to retain its rich tone over time, it represents durability, elegance, and the brand’s commitment to precision craftsmanship.

The President Bracelet

A Symbol of Prestige

The design, engineering, and production of Rolex bracelets and clasps involve advanced technology and strict quality standards. Every component undergoes rigorous testing to ensure exceptional performance, durability, and comfort. In addition to technical precision, detailed visual inspections are carried out by skilled experts to guarantee flawless aesthetics.

Introduced in 1956 alongside the launch of the Oyster Perpetual Day-Date, the President bracelet is distinguished by its elegant semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it embodies sophistication, comfort, and timeless luxury.