Rolex Day-Date 40mm Chocolate 228345RBR

Diamond-Set Bezel

A Harmony of Craft and Brilliance

The diamond-set bezel showcases the refined expertise of master gem-setters. With the precision of sculptors, artisans carefully shape the precious metal to create perfectly contoured settings for each gemstone. Every stone is individually positioned, aligned with meticulous accuracy, and securely mounted within its gold or platinum framework to ensure lasting stability and radiance.

Beyond the inherent quality of the diamonds, exceptional gem-setting relies on strict technical standards. These include precise control of each gem’s height, exact orientation and placement, balanced proportions, structural integrity, and flawless finishing of the surrounding metal. The result is a luminous, harmonious composition that elevates the watch’s elegance and delivers enduring brilliance.

Chocolate Dial

Refined Sunray Craftsmanship

The chocolate dial showcases the artistry and precision of advanced dial-making techniques. Its distinctive sunray finish is achieved through meticulous brushing methods that create fine grooves radiating outward from the center of the dial. This carefully structured surface produces elegant light reflections that enhance the richness of its warm brown tone.

As light interacts with each engraved line, it spreads evenly across the dial, creating a subtle glow that shifts gracefully with the movement of the wrist. Once the sunray pattern is perfected, the chocolate hue is applied using Physical Vapour Deposition (PVD) or electroplating to ensure depth and uniformity of colour. A final protective varnish layer completes the process, delivering a smooth, lustrous finish that balances technical mastery with timeless sophistication.

18 ct Everose Gold

An Exclusive Rolex Innovation

To maintain the lasting beauty of its pink gold timepieces, Rolex developed and patented a unique 18 ct pink gold alloy known as Everose gold. Produced exclusively in the brand’s own foundry, this proprietary alloy is engineered to preserve its warm rose hue over time, ensuring enduring colour stability and elegance.

Introduced in 2005, 18 ct Everose gold is featured on all Rolex Oyster models crafted in pink gold. This exclusive material reflects the brand’s commitment to innovation, precision metallurgy, and uncompromising quality.

The President Bracelet

The Ultimate Expression of Refinement

The President bracelet represents the perfect balance between advanced engineering and timeless elegance. From its design and development to production and final assembly, both the bracelet and its clasp undergo sophisticated manufacturing processes and rigorous testing to ensure exceptional strength, precision, and reliability.

Beyond technical performance, each bracelet is carefully inspected to meet the highest aesthetic standards. Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is distinguished by its iconic semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it offers outstanding comfort, refined sophistication, and enduring prestige on the wrist.