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The Oyster Perpetual Day-Date 40 crafted in 18 ct white gold, featuring a diamond-paved dial, fluted bezel, and President bracelet.
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Diamond-Paved Dial
This luxurious dial is set with 8 baguette-cut diamonds and 2 baguette-cut sapphires positioned at 6 and 9 o’clock, creating a refined and eye-catching design. Only the most precious gemstones—such as diamonds, sapphires, rubies, and emeralds—are chosen to enhance the beauty of Rolex timepieces, supported by the brand’s advanced in-house expertise and technology.
Specialist gemmologists carefully select stones of the highest quality using both expert judgement and modern analysis tools. Each gemstone is then individually placed by skilled gem-setters with extraordinary precision, ensuring perfect alignment and balance. This meticulous craftsmanship allows every stone to reflect light beautifully, giving the dial its remarkable brilliance and distinctive elegance.
Fluted Bezel
The fluted bezel is one of the most recognizable design features of a Rolex watch. In its early development, the grooves on the Oyster bezel served a functional role, allowing it to be securely screwed onto the case to help maintain the watch’s waterproof performance.
This pattern was identical to the fluting on the screw-down case back, both tightened using specialized Rolex tools to ensure durability and protection. Over time, the fluted design evolved from a practical feature into a distinctive aesthetic element. Today, the gold fluted bezel on the Day-Date 40 stands as a symbol of Rolex craftsmanship, elegance, and timeless identity.
18 ct White Gold
Rolex produces its own 18 ct gold alloys in a dedicated in-house foundry, giving the brand complete control over quality and purity. By carefully blending metals such as silver, copper, platinum, or palladium, different variations of 18 ct gold are created, including yellow, pink, and white gold.
Only the finest raw materials are selected, and each alloy undergoes strict testing in advanced laboratories before being crafted into watch components. This meticulous process ensures exceptional quality and reflects Rolex’s dedication to excellence from the very beginning.
The President Bracelet
The design and manufacturing of Rolex bracelets and clasps combine advanced technology with exceptional craftsmanship. Each component is carefully engineered and subjected to rigorous testing to ensure strength, reliability, and long-lasting comfort. Alongside these technical standards, detailed visual inspections guarantee a flawless and elegant finish.
Introduced in 1956 with the debut of the Oyster Perpetual Day-Date, the President bracelet is recognized for its distinctive semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it represents the perfect balance of comfort, sophistication, and timeless luxury.
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