Rolex Day-Date 40mm diamond-paved 228349RBR

Diamond-Paved Dial

Exceptional Brilliance

This exquisite dial is decorated with 8 baguette-cut diamonds and 2 baguette-cut sapphires positioned at 6 and 9 o’clock, creating a striking and luxurious display. Rolex carefully selects the finest gemstones—including diamonds, sapphires, rubies, and emeralds—to enhance the elegance of its timepieces. The brand’s advanced in-house expertise and technology allow it to set precious stones with remarkable precision.

Expert gemmologists first examine and select only the highest-quality stones using both experience and modern analysis tools. Each gemstone is then individually placed by skilled gem-setters, ensuring perfect positioning and alignment down to the smallest detail. This meticulous process guarantees outstanding brilliance, allowing every gem-set Rolex watch to shine with exceptional beauty and craftsmanship.

Diamond-Set Bezel

Radiance in Every Detail

The diamond-set bezel showcases the remarkable skill of expert gem-setters. Like master craftsmen, they carefully shape the precious metal by hand to create perfectly fitted seats for each gemstone. Every diamond is then individually placed, precisely aligned, and securely set in gold or platinum to achieve a flawless finish.

Beyond the quality of the stones themselves, true beauty lies in the precision of the setting. Exact alignment, consistent height, proper orientation, and balanced spacing all contribute to the harmony of the design. Combined with finely finished metalwork, these details create a brilliant display that enhances the watch and highlights its luxurious character.

18 ct White Gold

Crafted for Excellence

Rolex produces its own gold alloys in a dedicated in-house foundry, allowing the brand to maintain exceptional control over quality and purity. By carefully combining metals such as silver, copper, platinum, or palladium in precise proportions, Rolex creates different variations of 18 ct gold, including yellow, pink, and white gold.

Only the finest raw materials are selected, and each alloy undergoes detailed testing in advanced laboratories to ensure superior standards. Once approved, the gold is expertly shaped and crafted with meticulous attention to detail. This commitment to precision and quality reflects Rolex’s dedication to excellence from the very beginning of the manufacturing process.

The President Bracelet

Timeless Refinement

The creation of Rolex bracelets and clasps combines advanced engineering with strict quality standards. Each component is carefully designed, produced, and tested to ensure exceptional durability, reliability, and comfort. In addition to these technical processes, detailed visual inspections are carried out to guarantee a flawless and elegant finish.

Introduced in 1956 with the debut of the Oyster Perpetual Day-Date, the President bracelet is known for its distinctive semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it offers outstanding comfort while reflecting the timeless elegance and prestige associated with Rolex timepieces.