Rolex Day-Date 40mm diamond-paved 228396TBR

Diamond-Paved Dial

Exceptional Brilliance and Refined Gem-Setting

This diamond-paved dial is enhanced with 8 baguette-cut diamonds and 2 baguette-cut sapphires positioned at 6 and 9 o’clock, creating a striking balance of elegance and colour. The finest gemstones — including diamonds, sapphires, rubies, and emeralds — are carefully selected to elevate the beauty of each timepiece. With dedicated in-house expertise and advanced equipment, the brand is able to expertly set precious stones across its collection.

The process begins with experienced gemmologists who evaluate and select gemstones of the highest quality, combining professional expertise with state-of-the-art analytical technology. Once approved, each stone is entrusted to skilled gem-setters who place it by hand with exceptional precision, working to tolerances measured in hundredths of a millimetre.

These strict standards ensure perfect alignment, optimal light reflection, and harmonious positioning of every stone. Through meticulous craftsmanship and time-honoured techniques, each gem-set watch achieves remarkable brilliance, refined symmetry, and the high level of excellence expected in luxury watchmaking.

Diamond-Set Bezel

Precision Craftsmanship and Timeless Radiance

The diamond-set bezel reflects the refined expertise behind exceptional gem-setting. Skilled artisans carefully shape the precious metal to create precisely engineered settings designed to secure each gemstone with accuracy and stability. Every diamond is individually positioned and aligned with meticulous attention, then firmly set within a finely crafted gold or platinum structure.

Beyond the natural quality of the stones, Rolex gem-setting follows strict technical standards to ensure outstanding harmony and durability. These include precise control of each gem’s height, exact orientation and placement, consistent proportions, structural strength, and detailed finishing of the surrounding metalwork. The result is a balanced and luminous design that enhances the watch’s elegance and delivers enduring brilliance.

Platinum

Exceptional Rarity and Masterful Craft

Platinum is one of the most prestigious precious metals, admired for its distinctive silvery-white tone and refined brilliance. Recognized for its remarkable density, it is among the heaviest metals in the world and is highly valued for its outstanding resistance to corrosion and long-term wear.

Although exceptionally durable, platinum is naturally soft, elastic, and highly malleable. These characteristics make it particularly challenging to machine and polish, requiring advanced technical expertise and exceptional craftsmanship. Rolex exclusively uses 950 platinum, an alloy composed of 950‰ pure platinum, carefully developed and refined by skilled in-house metal artisans. This meticulous approach ensures superior quality, precision, and lasting performance in every timepiece.

The President Bracelet

Where Innovation Meets Timeless Elegance

The President bracelet reflects the perfect harmony of advanced engineering and refined craftsmanship. From initial design and development through to final production, both the bracelet and its clasp undergo sophisticated manufacturing processes and extensive testing to ensure outstanding strength, precision, and long-term reliability.

In addition to technical excellence, each bracelet is carefully inspected to maintain the highest standards of visual perfection. Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is distinguished by its elegant semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it delivers exceptional comfort, enduring durability, and timeless prestige.