Rolex Day-Date 40mm Diamond white 228235

Sundust Dial

Refined Sunray Craftsmanship with Diamond Detail

The sundust dial combines technical precision with elegant design. It is enhanced with 10 baguette-cut diamonds, adding a sophisticated touch of brilliance. The distinctive sunray finish is created through expert brushing techniques that form fine grooves radiating outward from the center of the dial, producing a refined textured surface.

As light moves across these engravings, it is evenly diffused, generating a subtle glow that shifts naturally with the position of the wrist. Once the sunray pattern is completed, the sundust tone is applied using Physical Vapour Deposition (PVD) or electroplating to ensure rich colour depth and consistency. A final protective varnish layer enhances the surface, delivering a smooth and polished finish that unites craftsmanship, durability, and timeless style.

Fluted Bezel

An Iconic Expression of Heritage and Elegance

The fluted bezel stands as one of the most recognizable elements in Rolex design and a true symbol of distinction. Originally, its carefully engineered fluting served a practical role: it allowed the bezel to be securely screwed onto the Oyster case, reinforcing the watch’s waterproof construction. This design was complemented by the fluted case back, which was also fastened using specialized tools to ensure optimal sealing and protection.

With time, this functional feature evolved into a defining aesthetic signature of the brand, representing craftsmanship and tradition. Today, the fluted bezel embodies timeless elegance. On the Day-Date 40, it is crafted in gold, enhancing the watch’s refined character and prestigious presence on the wrist.

18 ct Everose Gold

Patented Innovation in Pink Gold

To preserve the lasting beauty of its pink gold timepieces, Rolex developed and patented an exclusive 18 ct pink gold alloy known as Everose gold. Produced in the brand’s own foundry, this proprietary composition is engineered to maintain its warm tone and refined appearance over time.

Introduced in 2005, 18 ct Everose gold is used across all Rolex Oyster models crafted in pink gold. This distinctive material reflects the brand’s dedication to innovation, precision metallurgy, and uncompromising quality, ensuring enduring elegance in every creation.

The President Bracelet

Timeless Craft and Distinguished Design

The President bracelet represents the seamless fusion of advanced engineering and refined aesthetics. From design and development to final production, both the bracelet and its clasp undergo sophisticated manufacturing processes and comprehensive testing to ensure exceptional durability, precision, and long-term reliability.

Every piece is also carefully examined to uphold the highest visual standards. Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is distinguished by its elegant semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it delivers outstanding comfort, lasting strength, and timeless sophistication.