Rolex Day-Date 40mm Diamond white 228398TBR

Diamond-Paved Dial

Exceptional Brilliance and Precision Craftsmanship

This diamond-paved dial is enhanced with 10 baguette-cut diamonds, showcasing the finest standards of luxury gem-setting. Rolex selects only the most prestigious gemstones — including diamonds, sapphires, rubies, and emeralds — to adorn its timepieces. With dedicated in-house expertise and advanced equipment, the brand is able to expertly set precious stones across its entire collection.

The process begins with experienced gemmologists who carefully choose gemstones of the highest quality, relying on both professional expertise and modern analytical technology. Once selected, the stones are passed to skilled gem-setters who place each gem by hand with extraordinary precision, working to tolerances measured in hundredths of a millimetre. This meticulous attention ensures perfect alignment, balanced proportions, and optimal light reflection.

These time-honoured techniques, repeated with unwavering consistency, guarantee that every gem-set Rolex watch delivers exceptional brilliance, refined symmetry, and the highest standard of excellence.

Diamond-Set Bezel

Masterful Artistry and Lasting Brilliance

The diamond-set bezel reflects the refined skill and precision behind exceptional gem-setting. Expert artisans carefully shape the precious metal to create perfectly engineered settings for each gemstone. Every diamond is individually positioned with outstanding accuracy, aligned seamlessly with the surrounding stones, and securely mounted within a finely crafted gold or platinum structure.

In addition to the natural quality of the gemstones, Rolex applies strict standards to ensure exceptional visual harmony. These include precise control of each stone’s height, accurate orientation and placement, consistent proportions, structural strength, and meticulous finishing of the metalwork. The result is a radiant and balanced design that enhances the watch’s elegance and delivers enduring brilliance.

18 ct Yellow Gold

Excellence from the Very Beginning

Rolex ensures complete mastery over its gold production by operating an exclusive in-house foundry. This independence allows the brand to create 18 ct gold alloys of exceptional purity, consistency, and quality. By precisely balancing elements such as silver, copper, platinum, or palladium, Rolex produces different shades of 18 ct gold, including yellow, pink, and white.

Only carefully selected raw materials are used throughout the process. Each alloy undergoes thorough inspection in a modern laboratory equipped with advanced testing technology to guarantee the highest standards. From the initial casting stage to the final shaping and finishing, every step is executed with meticulous precision. This dedication reflects Rolex’s unwavering pursuit of excellence, starting at the source of every timepiece.

The President Bracelet

Timeless Craft and Distinguished Elegance

The President bracelet reflects Rolex’s dedication to innovation, precision engineering, and refined design. From development to final production, both the bracelet and its clasp undergo advanced manufacturing processes and rigorous testing to ensure outstanding durability, reliability, and long-term performance.

In addition to technical excellence, each bracelet is subject to meticulous visual inspection to maintain exceptional aesthetic standards. Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is distinguished by its elegant semi-circular three-piece links. It is crafted exclusively from carefully selected precious metals, delivering superior comfort, enduring strength, and timeless sophistication.