Rolex Day-Date 40mm Ice blue 228236

Fluted Bezel

A Rolex Signature

The Rolex fluted bezel is an iconic mark of distinction. Originally, the bezel’s fluting served a practical purpose: it helped screw the bezel onto the case, contributing to the watch’s waterproofness.

This fluting mirrored that of the case back, which was also screwed down using specialized Rolex tools. Over time, the fluting evolved into an aesthetic element, becoming a true signature of Rolex design. Today, the fluted bezel remains a hallmark of elegance, crafted in platinum on this Day-Date 40.

Ice‑Blue Dial

An exclusive signature

The ice‑blue dial is a discreet yet unmistakable hallmark of a Rolex platinum watch. Because Rolex uses platinum — the noblest of metals — for its finest timepieces, this unique dial colour has become a signature of exclusivity and prestige.

This exclusive ice‑blue hue is reserved for select models, including the Day‑Date, the Cosmograph Daytona, the Perpetual 1908, and the Land‑Dweller.

Platinum

The noblest of metals

Rare and precious, platinum captivates with its silvery-white sheen and vibrant luminosity. Among the densest and heaviest metals in the world, it is distinguished by exceptional corrosion resistance and unique chemical and physical properties.

Despite its density, platinum is paradoxically soft, elastic, and highly malleable, making machining and polishing particularly challenging and demanding exceptional skill. Rolex exclusively uses 950 platinum, an alloy of 950‰ pure platinum, meticulously crafted in-house by its master metalworkers — the noblest of metals for the finest of watches.

The President Bracelet

The ultimate refinement

The design, development, and production of Rolex bracelets and clasps involve cutting-edge technology and rigorous testing.

As with every component of a Rolex watch, human-eye inspections ensure flawless aesthetics. Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet features semi-circular three-piece links, offering unparalleled refinement and comfort, always crafted from carefully selected precious metals.