Rolex Day-Date 40mm Ice blue 228396TBR

Ice-Blue Dial

An Exclusive Platinum Signature

The ice-blue dial is a discreet yet unmistakable hallmark reserved exclusively for platinum timepieces crafted by Rolex. This refined and distinctive shade serves as a subtle indicator of the precious metal from which the watch is made, highlighting the rarity and prestige of platinum within the collection.

Reserved only for select models, the ice-blue dial can be found on the Day-Date, Cosmograph Daytona, Perpetual 1908, and Land-Dweller. This exclusive colour underscores the exceptional character of these creations, reinforcing their status as some of the most distinguished timepieces in the brand’s portfolio.

Diamond-Set Bezel

A Symphony of Precision and Radiance

The diamond-set bezel showcases the refined artistry of expert gem-setters. Like sculptors, they carefully shape the precious metal to create perfectly contoured seats for each gemstone. Every stone is individually placed by hand, meticulously aligned with surrounding gems, and securely fixed within a finely crafted gold or platinum setting.

Beyond the inherent quality of the stones, exceptional gem-setting relies on rigorous technical standards. These include precise control of each gem’s height, accurate orientation and positioning, balanced proportions, structural strength, and intricate finishing of the metalwork. The result is a harmonious and luminous composition that enhances the watch’s elegance and delivers enduring brilliance.

Platinum

The Ultimate Expression of Rarity and Craftsmanship

Platinum is celebrated for its exceptional rarity and distinctive silvery-white brilliance. Renowned as one of the densest and heaviest precious metals, it stands out for its remarkable durability and outstanding resistance to corrosion, ensuring lasting beauty over time.

Despite its strength, platinum is naturally soft, elastic, and highly malleable. These characteristics make it particularly demanding to machine and polish, requiring remarkable technical expertise and precision. Rolex exclusively uses 950 platinum, an alloy composed of 950‰ pure platinum, carefully crafted in-house by skilled metal artisans. This meticulous approach guarantees exceptional quality, refined finishing, and enduring prestige in every timepiece.

The President Bracelet

The Essence of Refinement

The President bracelet embodies the perfect union of advanced engineering and timeless elegance. From its initial design to final production, both the bracelet and its clasp undergo sophisticated manufacturing processes and rigorous testing to ensure exceptional durability, precision, and long-term reliability.

Beyond technical performance, each bracelet is carefully examined to uphold the highest aesthetic standards. Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is defined by its elegant semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it delivers superior comfort, distinguished style, and enduring prestige.