Rolex Day-Date 40mm Olive Green 228396TBR

Diamond-Set Bezel

Exceptional Craft and Radiant Precision

The diamond-set bezel reflects the refined artistry behind expert gem-setting. Skilled craftsmen carefully shape the precious metal to create precisely engineered settings for each individual gemstone. Every diamond is positioned with meticulous accuracy, aligned in perfect harmony with the surrounding stones, and securely set within a finely crafted gold or platinum framework.

Beyond the natural quality of the diamonds, Rolex gem-setting is defined by strict standards of excellence. These include exact control of each stone’s height, precise orientation and placement, consistent proportions, structural integrity, and flawless metal finishing. Together, these elements create a balanced and luminous design that enhances the watch’s elegance while delivering enduring brilliance.

Olive-Green Dial

Refined Sunray Craftsmanship

The olive-green dial highlights the precision and artistry of advanced dial manufacturing. Its distinctive sunray effect is created through expert brushing techniques that form fine grooves extending outward from the center of the dial. This carefully executed texture produces elegant light reflections across the surface.

As light interacts with each engraved line, it spreads evenly, generating a soft, dynamic glow that changes subtly with the movement of the wrist. Once the sunray pattern is completed, the olive-green shade is applied using Physical Vapour Deposition (PVD) or electroplating to ensure rich depth and consistent colour. A final protective layer of varnish enhances the finish, resulting in a smooth, polished surface that combines technical precision with timeless style.

Platinum

The Finest Expression of Rarity and Prestige

Platinum is celebrated as one of the most exclusive and valuable metals, admired for its distinctive silvery-white tone and exceptional brilliance. It is among the densest and heaviest metals on earth and is known for its remarkable physical and chemical stability, including outstanding resistance to corrosion and environmental wear.

Despite its strength, platinum is naturally soft, highly elastic, and extremely malleable. These characteristics make it particularly challenging to machine and polish, requiring advanced expertise and exceptional craftsmanship. Rolex exclusively works with 950 platinum, an alloy composed of 950‰ pure platinum, carefully developed and refined by skilled in-house metal artisans. This meticulous process ensures superior quality, precision, and lasting durability in every creation.

The President Bracelet

Ultimate Craftsmanship and Elegance

The President bracelet reflects Rolex’s commitment to precision engineering and refined design. From concept to production, every bracelet and clasp undergoes advanced manufacturing processes and rigorous testing to ensure exceptional strength, reliability, and long-lasting performance.

In addition to technical excellence, each bracelet is carefully examined to guarantee outstanding visual perfection. Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is recognized for its distinctive semi-circular three-piece links. It is crafted exclusively from carefully selected precious metals, offering superior comfort, timeless style, and enduring prestige.