Rolex Day-Date 40mm Pink 228345RBR

Sundust Dial

Radiance and Craftsmanship

This elegant dial is adorned with 10 baguette-cut diamonds, adding a refined touch of brilliance. Its distinctive sunray finish is created using expert brushing techniques, which carve fine grooves radiating outward from the center, producing delicate light reflections across the dial.

The engraved surface diffuses light evenly, creating a subtle glow that shifts with the movement of the wrist. Once the sunray texture is complete, the rich dial color is applied using Physical Vapour Deposition (PVD) or electroplating, and a final coat of varnish enhances its luminosity, giving the dial a polished, luxurious finish.

Diamond-Set Bezel

A Symphony of Sparkle

The diamond-set bezel showcases Rolex’s exceptional mastery in gem-setting. Skilled artisans meticulously carve each seat by hand, creating the perfect base for every gemstone. Each stone is then precisely positioned, aligned, and securely set in gold or platinum to achieve flawless harmony.

Beyond the quality of the stones themselves, the bezel’s brilliance depends on perfect alignment, orientation, height, spacing, and the refined finishing of the metalwork. Every detail is carefully executed, creating a sparkling symphony that enhances the watch’s elegance and captivates the wearer.

18 ct Everose Gold

Rolex’s Exclusive Pink Gold

To maintain the lasting beauty of its pink gold watches, Rolex developed and patented a unique 18 ct pink gold alloy called Everose gold. Crafted entirely in-house at Rolex’s exclusive foundry, this alloy ensures exceptional color, durability, and shine over time.

Introduced in 2005, 18 ct Everose gold is featured across all Rolex Oyster models in pink gold, combining elegance, resilience, and the brand’s signature refinement.

The President Bracelet

Timeless Refinement and Comfort

The design and production of Rolex bracelets and clasps combine cutting-edge technology with meticulous craftsmanship. Each component undergoes rigorous testing for strength, durability, and comfort, while careful visual inspections ensure flawless aesthetics.

Introduced in 1956 alongside the Oyster Perpetual Day-Date, the President bracelet is distinguished by its semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it embodies the ultimate in elegance, sophistication, and enduring comfort.