Rolex Day-Date 40mm Silver 228348RBR

Diamond-Set Bezel

Precision Craftsmanship in Every Detail

The diamond-set bezel highlights the exceptional skill and accuracy involved in refined gem-setting. Expert artisans carefully shape the precious metal to create precisely engineered settings, ensuring each gemstone is securely positioned with outstanding stability. Every stone is placed by hand, meticulously aligned with surrounding gems, and firmly secured within a finely crafted gold or platinum framework.

In addition to the natural quality of the stones, superior gem-setting depends on strict technical standards. These include precise control of each gem’s height, exact orientation and placement, balanced proportions, structural integrity, and meticulous finishing of the surrounding metal. The result is a harmonious and radiant design that enhances the watch’s elegance while ensuring lasting brilliance.

Silver Dial

Refined Sunray Finish and Lasting Elegance

The silver dial showcases advanced craftsmanship through its distinctive sunray finish. This effect is achieved using precise brushing techniques that create fine grooves radiating outward from the center of the dial, forming a carefully structured surface designed to interact beautifully with light.

As illumination moves across the engraved lines, it is evenly dispersed, producing a subtle and dynamic glow that shifts naturally with wrist movement. Once the sunray pattern is completed, the silver tone is applied using Physical Vapour Deposition (PVD) or electroplating to ensure consistent colour depth and durability. A final protective varnish layer enhances the surface, delivering a smooth, polished finish that unites technical precision with timeless style.

18 ct Yellow Gold

Precision, Purity, and Control

Through its exclusive in-house foundry, Rolex maintains complete authority over the creation of its 18 ct gold alloys. This integrated production process ensures exceptional purity, consistency, and uncompromising quality at every stage. By precisely adjusting the proportions of silver, copper, platinum, or palladium, the brand produces distinct variations of 18 ct gold, including yellow, pink, and white tones.

Only carefully selected raw materials are used, and each alloy undergoes thorough inspection in a state-of-the-art laboratory before being cast and shaped with the same meticulous attention to detail. This end-to-end control reflects a commitment to excellence that begins at the very foundation of every timepiece.

The President Bracelet

Engineering Excellence with Timeless Elegance

The President bracelet reflects the seamless integration of advanced technology and refined design. From development through production, both the bracelet and its clasp undergo sophisticated manufacturing processes and comprehensive testing to ensure exceptional strength, precision, and long-term reliability.

In addition to technical performance, each bracelet is carefully inspected to maintain the highest aesthetic standards. Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is distinguished by its elegant semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it delivers outstanding comfort, enduring durability, and timeless sophistication.