Rolex Day-Date 40mm Silver 228396TBR

Silver Dial

Sunray Brilliance with Diamond Detail

This refined silver dial is enhanced with 10 baguette-cut diamonds, adding a touch of elegance and exclusivity. Its distinctive sunray finish is achieved through expert brushing techniques that create fine grooves extending outward from the center of the dial, forming a beautifully textured surface.

These precise engravings allow light to disperse evenly, producing a soft, shifting glow that changes with every movement of the wrist. Once the sunray effect is complete, the silver tone is applied using Physical Vapour Deposition (PVD) or electroplating to ensure rich depth and consistency. A final layer of varnish seals and protects the surface, giving the dial its smooth, polished appearance and completing a design that blends technical mastery with luxurious appeal.

Diamond-Set Bezel

Masterful Gem-Setting Excellence

The diamond-set bezel showcases the refined artistry and precision behind exceptional watchmaking. Expert gem-setters carefully shape the precious metal to create perfectly engineered settings for each gemstone. Every diamond is individually positioned with exact accuracy, aligned seamlessly with the surrounding stones, and securely mounted within a finely crafted gold or platinum structure.

Beyond the natural quality of the diamonds, Rolex gem-setting follows strict standards to ensure outstanding visual harmony and durability. These standards include precise control of each stone’s height, accurate orientation and placement, consistent proportions, structural strength, and meticulous metal finishing. The result is a radiant and balanced design that enhances the watch’s elegance while delivering timeless brilliance.

Platinum

The Pinnacle of Precious Metals

Platinum is one of the rarest and most prestigious metals, admired for its natural silvery-white brilliance and refined luminosity. It ranks among the densest and heaviest metals in the world and is celebrated for its exceptional chemical stability, including outstanding resistance to corrosion and wear.

At the same time, platinum is remarkably soft, flexible, and highly malleable. These characteristics make it especially challenging to machine and polish, requiring advanced expertise and exceptional craftsmanship. Rolex exclusively works with 950 platinum, an alloy composed of 950‰ pure platinum, carefully developed and refined by skilled in-house metal artisans. This dedication ensures outstanding quality, precision, and durability in every creation.

The President Bracelet

A Symbol of Timeless Refinement

The President bracelet represents the perfect harmony of advanced engineering and refined craftsmanship. Its design, development, and production—along with the rigorous testing of its clasps—are carried out using cutting-edge technology to ensure exceptional strength, precision, and lasting performance.

Beyond technical excellence, every bracelet is subject to careful visual inspection to guarantee outstanding aesthetic quality. First introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is distinguished by its elegant semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it delivers superior comfort, enduring durability, and a distinguished presence on the wrist.