Rolex Day-Date 40mm Slate 228349RBR

Diamond-Set Bezel – Exceptional Craftsmanship and Brilliance

The diamond-set bezel reflects the artistry and precision of expert gem-setting. Highly skilled craftsmen carefully shape the precious metal to create perfectly tailored settings for each gemstone. Every diamond is individually positioned with accuracy, aligned in harmony with the others, and securely fixed within its gold or platinum base using refined jewellery techniques.

In addition to the natural quality of the stones, Rolex gem-setting is defined by strict standards. These include precise alignment of each gem’s height, correct orientation, accurate placement, consistent proportions, and the flawless finishing of the metalwork. Together, these elements create a radiant and elegant composition that enhances the watch’s beauty and delivers timeless brilliance to the wearer.

Slate Dial – Precision Finishing with a Refined Glow

The slate sunray dial demonstrates Rolex’s expertise in advanced dial craftsmanship. This elegant finish is created through meticulous brushing techniques that form fine grooves radiating from the center of the dial, producing sophisticated light reflections. As light moves across the surface, it is evenly diffused along each engraving, generating a subtle, dynamic glow that changes with the angle of the wrist.

Once the sunray texture is complete, the slate colour is applied using Physical Vapour Deposition (PVD) or electroplating to ensure depth, consistency, and durability. A final protective layer of varnish is then added, enhancing the surface and delivering a smooth, polished finish. The result is a contemporary dial that combines technical precision with timeless elegance.

18 ct White Gold – Excellence from the Source

Rolex’s commitment to quality begins at its own exclusive foundry, where the brand produces 18 ct gold alloys of unparalleled purity. By precisely blending silver, copper, platinum, or palladium, Rolex creates different types of 18 ct gold, including yellow, pink, and white.

Only the finest raw metals are used, and each alloy undergoes meticulous inspection in Rolex’s in-house laboratory, equipped with advanced testing technology. From casting to shaping, every step is executed with painstaking attention to detail, ensuring that each piece of 18 ct white gold meets Rolex’s exacting standards of excellence.

The President Bracelet – Timeless Craft and Prestige

The President bracelet is the result of advanced engineering and exceptional craftsmanship. Its design, development, and production—along with the rigorous testing of its clasps—rely on cutting-edge technology to ensure outstanding durability, precision, and comfort.

Alongside technical innovation, every bracelet is carefully examined by expert craftsmen to guarantee flawless visual appeal. First introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is distinguished by its elegant semi-circular three-piece links. It is crafted exclusively from carefully selected precious metals, symbolizing refinement, prestige, and superior wearing comfort.