Rolex Day-Date 40mm Slate 228396TBR

Diamond-Set Bezel

Masterful Precision and Radiant Harmony

The diamond-set bezel highlights the exceptional craftsmanship behind refined gem-setting. Skilled artisans carefully sculpt the precious metal to create precisely engineered settings designed to hold each gemstone securely and accurately. Every diamond is individually positioned with meticulous attention, aligned seamlessly with the surrounding stones, and firmly secured within a finely crafted gold or platinum structure.

Beyond the natural quality of the stones, outstanding gem-setting depends on strict technical standards. These include precise control of each gem’s height, accurate orientation and placement, balanced proportions, structural strength, and detailed finishing of the surrounding metal. Together, these elements create a luminous and harmonious design that enhances the watch’s elegance while ensuring lasting brilliance.

Slate Dial

Refined Sunray Texture and Modern Elegance

The slate dial showcases advanced dial-making expertise combined with a sophisticated finish. Its distinctive sunray effect is achieved through precise brushing techniques that create fine grooves extending outward from the center of the dial, forming a carefully structured surface designed to interact beautifully with light.

As light travels across these engravings, it is evenly dispersed, producing a subtle, dynamic glow that shifts naturally with wrist movement. Once the sunray pattern is completed, the slate colour is applied using Physical Vapour Deposition (PVD) or electroplating to ensure consistent tone and depth. A final protective varnish layer enhances the surface, resulting in a smooth, polished finish that unites technical precision with timeless style.

Platinum

Exceptional Rarity and Technical Mastery

Platinum is one of the most prestigious precious metals, admired for its distinctive silvery-white brilliance and refined luminosity. Recognized for its remarkable density, it ranks among the heaviest metals and is valued for its outstanding resistance to corrosion and long-term wear.

Despite its strength, platinum is naturally soft, elastic, and highly malleable. These characteristics make it particularly challenging to machine and polish, requiring advanced technical expertise and exceptional craftsmanship. Rolex exclusively works with 950 platinum, an alloy composed of 950‰ pure platinum, carefully developed and refined by skilled in-house metal artisans. This meticulous process ensures superior quality, precision, and lasting durability in every creation.

The President Bracelet

A Symbol of Prestige and Precision

The President bracelet represents the perfect fusion of advanced engineering and refined design. From development to final production, both the bracelet and its clasp undergo sophisticated manufacturing processes and rigorous testing to ensure exceptional durability, accuracy, and long-term reliability.

Alongside technical excellence, every bracelet is carefully inspected to maintain outstanding aesthetic standards. Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is distinguished by its elegant semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it delivers superior comfort, timeless sophistication, and enduring prestige.