Rolex Day-Date 40mm White 228236

Fluted Bezel

A Signature of Rolex

The fluted bezel is an iconic hallmark of Rolex design. Initially, its grooves served a practical purpose: to screw the bezel onto the case, enhancing the watch’s waterproofness—just like the fluted case back, secured with specialized Rolex tools.

Over time, the fluting evolved into a distinctive aesthetic feature, symbolizing elegance and craftsmanship. On the Day-Date 40 in platinum, it remains a defining mark of refinement and prestige.

White Dial

Limitless Expression

The white dial showcases the versatility and depth of lacquer, offering intense colour and a flawless, smooth finish. It is created by layering six thin coats of lacquer onto a brass base, building richness and texture with precision.

A transparent varnish is then applied to enhance depth and brilliance. Once dried and polished, the dial is ready for pad printing and the careful addition of appliques, combining technical mastery with elegant aesthetics.

Platinum

The Pinnacle of Precious Metals

Platinum is celebrated for its silvery-white sheen, exceptional luminosity, and rarity. Renowned for its density and corrosion resistance, it is both strong and remarkably malleable, requiring extraordinary skill to shape and polish.

Rolex exclusively uses 950 platinum—an alloy of 950‰ pure platinum—crafted meticulously in-house by expert artisans, ensuring every watch achieves unmatched elegance, durability, and prestige.

The President Bracelet

Symbol of Elegance and Comfort

The President bracelet embodies Rolex’s dedication to precision, comfort, and style. Each link and clasp is engineered with advanced technology and undergoes meticulous testing, while visual inspections ensure flawless aesthetics.

Launched in 1956 with the Oyster Perpetual Day-Date, its signature semi-circular three-piece links are crafted from carefully selected precious metals, offering unmatched refinement and enduring sophistication.