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The Oyster Perpetual Day-Date 40 in 18 ct white gold features a white mother-of-pearl dial set with diamonds, complemented by a fluted bezel and the iconic President bracelet for a distinguished finish.
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A Celebration of Natural Elegance
The mother-of-pearl dial is elevated by 10 baguette-cut diamonds, adding refined brilliance to its naturally luminous surface. Formed by nature, mother-of-pearl carries an element of mystery, revealing subtle variations in shade and texture. Depending on its origin, it may display tones of pink, white, black, or yellow, with differences in colour intensity and structure determined by the section of shell from which it is sourced.
At Rolex, mother-of-pearl is never artificially coloured. Instead, expert craftsmanship is devoted to enhancing its inherent beauty while preserving its authentic hues and organic character. Because each piece is naturally unique, no two mother-of-pearl dials are ever identical—ensuring that every timepiece possesses a distinctive and personal expression.
Showcasing Nature’s Individual Beauty
Adorned with 10 baguette-cut diamonds, the mother-of-pearl dial combines refined brilliance with organic elegance. Naturally formed within shells, mother-of-pearl is rich in character and variation. Its appearance can range from soft pink and luminous white to deep black or warm yellow, with subtle differences in tone, intensity, and texture depending on the section from which it is sourced.
At Rolex, mother-of-pearl is never artificially treated or coloured. Instead, skilled artisans apply specialized techniques to enhance its inherent radiance while preserving its authentic hues and natural structure. Because each piece is unique by nature, no two dials are ever exactly alike—ensuring every timepiece carries its own distinct and personal identity.
A Defining Symbol of Elegance
The fluted bezel is one of the most recognizable elements in Rolex design and a true mark of distinction. Originally, its distinctive fluting served a practical function: it allowed the bezel to be securely screwed onto the Oyster case, reinforcing the watch’s waterproof construction. This design mirrored the fluted case back, which was also fastened to the case using specialized tools to ensure optimal sealing and protection.
Over time, this technical feature evolved into a signature aesthetic detail, becoming an enduring symbol of the brand’s identity. Today, the fluted bezel represents refinement and prestige. On the Day-Date 40, it is crafted in gold, enhancing the timepiece’s luxurious presence and timeless character.
Precision Crafted from the Source
Through its own exclusive foundry, Rolex maintains complete control over the creation of its 18 ct gold alloys. This in-house capability ensures exceptional purity, consistency, and superior quality in every composition. By carefully adjusting the proportions of silver, copper, platinum, or palladium, Rolex produces distinct variations of 18 ct gold, including yellow, pink, and white.
Only the finest raw materials are selected for production, and each alloy undergoes thorough inspection in a modern laboratory equipped with advanced testing technology. From casting to shaping and final refinement, every stage is executed with meticulous precision. This integrated process reflects Rolex’s unwavering commitment to excellence, ensuring that quality begins at the very foundation of each timepiece.
A Legacy of Precision and Prestige
The President bracelet embodies the harmony of advanced engineering and refined design. From development through production, both the bracelet and its clasp undergo sophisticated manufacturing processes and comprehensive testing to ensure exceptional strength, reliability, and long-term performance.
Alongside technical excellence, every bracelet is carefully inspected to uphold the highest standards of visual perfection. Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is defined by its elegant semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it offers outstanding comfort, timeless sophistication, and enduring prestige.
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