Rolex Day-Date 40mm White 228348RBR

Diamond-Set Bezel

A Sparkling Symphony

Each gemstone is hand-set by skilled gem-setters, carefully carved and aligned in its gold or platinum seat.

Precision, height, orientation, and meticulous finishing ensure every stone shines brilliantly, creating a dazzling symphony that enhances the watch.

White Dial

Limitless Freedom

Six thin layers of lacquer are applied to a brass base, creating depth and intensity of colour.

A clear varnish adds shine, and the polished surface is then pad-printed and fitted with appliques for a flawless finish.

18 ct Yellow Gold

Commitment to Excellence

Rolex casts its own 18 ct gold alloys, achieving yellow, pink, or white gold with precise metal proportions.

Only the purest metals are used, rigorously inspected in-house before being shaped, ensuring excellence from the very source.

The President Bracelet

Ultimate Refinement

Created in 1956 for the Oyster Perpetual Day‑Date, the President bracelet features semi-circular three-piece links.

Designed, developed, and tested with advanced technology, it is crafted from carefully selected precious metals for unmatched comfort and elegance.