Rolex Day-Date 40mm White 228349RBR

Mother-of-Pearl Dial

Celebrating Natural Beauty

This mother-of-pearl dial is enhanced with 10 baguette-cut diamonds, adding refined brilliance to its naturally luminous surface. By nature, mother-of-pearl is rich in mystery and variation. Depending on its origin, it may reveal shades of pink, white, black, or yellow, with differences in tone, intensity, and texture determined by the specific part of the shell from which it is sourced.

Rolex never artificially colours its mother-of-pearl. Instead, expert craftsmanship is dedicated to enhancing its inherent radiance while preserving its authentic hues and organic character. Because of its natural formation, each mother-of-pearl dial is entirely unique—no two share the exact same pattern or reflections—making every timepiece a distinctive work of art.

Diamond-Set Bezel

Crafted for Radiance and Precision

The diamond-set bezel reflects the meticulous artistry of master gem-setters. Like sculptors shaping fine metal, they carefully carve the precious surface to create perfectly contoured seats for each gemstone. Every diamond is individually positioned, aligned with absolute accuracy, and securely mounted within its gold or platinum setting to ensure both brilliance and durability.

Beyond the inherent quality of the stones, exceptional gem-setting depends on precise technical standards. These include accurate control of each gem’s height, exact orientation and placement, balanced proportions, structural strength, and flawless finishing of the surrounding metal. The result is a harmonious display of light and symmetry that enhances the watch’s elegance and delivers enduring sparkle.

18 ct White Gold

Excellence Forged from Within

Rolex ensures uncompromising quality by producing its 18 ct gold alloys in an exclusive in-house foundry. This complete control over the casting process allows the brand to achieve exceptional purity, strength, and consistency. By precisely adjusting the proportions of silver, copper, platinum, or palladium, Rolex creates distinct variations of 18 ct gold, including yellow, pink, and white.

Only the finest raw materials are selected, and each alloy undergoes rigorous analysis in a state-of-the-art laboratory to guarantee superior standards. From initial casting to shaping and final finishing, every stage is carried out with meticulous precision and attention to detail. This integrated approach reflects Rolex’s enduring commitment to excellence—ensuring that quality begins at the very source of each timepiece.

The President Bracelet

A Symbol of Timeless Refinement

The President bracelet embodies Rolex’s pursuit of innovation and precision engineering. From its initial design to final production, both the bracelet and its clasp are crafted using advanced manufacturing techniques and subjected to rigorous testing to ensure exceptional durability, security, and long-lasting performance.

Beyond technical excellence, each bracelet undergoes meticulous visual inspection to guarantee flawless aesthetics. Introduced in 1956 for the debut of the Oyster Perpetual Day-Date, the President bracelet is recognized for its distinctive semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it offers remarkable comfort, refined elegance, and enduring prestige.