Rolex Day-Date 40mm White 228398TBR

Diamond-Set Bezel – Precision, Brilliance, and Masterful Artistry

The diamond-set bezel reflects the exceptional craftsmanship behind Rolex gem-setting. Expert artisans carefully sculpt the precious metal to create precisely engineered settings for each gemstone. Every diamond is individually placed with expert accuracy, perfectly aligned with surrounding stones, and securely mounted in a refined gold or platinum structure.

Beyond the natural quality of the diamonds, Rolex follows strict gem-setting standards to ensure outstanding beauty. These include exact control of each stone’s height, orientation, and positioning, along with consistent proportions, structural strength, and meticulous finishing of the metalwork. The result is a radiant and harmonious design that enhances the watch’s elegance and delivers lasting brilliance to the wearer.

White Dial – Crafted with Advanced Lacquering Technique

The white lacquer dial demonstrates exceptional freedom in colour creation, combined with rich intensity and a perfectly smooth surface. The lacquering process involves carefully applying six ultra-thin layers of lacquer onto a solid brass base plate, building depth and uniformity with each step.

After the layered coating is complete, a transparent varnish is added to enhance brilliance, depth, and overall shine. Once fully dried, the dial surface is finely polished to intensify the colour and achieve a refined finish. The dial is then prepared for pad printing and the precise placement of appliques, completing a process that blends technical precision with elegant design.

18 ct Yellow Gold – Crafted with Uncompromising Standards

Rolex begins its pursuit of excellence at its dedicated foundry, where it produces 18 ct gold alloys of exceptional purity and quality. By precisely adjusting the balance of silver, copper, platinum, or palladium, Rolex creates distinct variations of 18 ct gold, including yellow, pink, and white tones.

Only carefully selected raw metals are used in the process. Each alloy is thoroughly examined in Rolex’s advanced in-house laboratory using modern testing technology to ensure consistency and superiority. From casting to final shaping, every stage is carried out with meticulous attention to detail, reflecting the brand’s unwavering dedication to quality and precision.

The President Bracelet – Where Innovation Meets Elegance

The President bracelet reflects Rolex’s commitment to advanced engineering and refined craftsmanship. Its creation involves sophisticated design processes, precise manufacturing techniques, and rigorous quality testing to ensure exceptional durability, functionality, and comfort.

In addition to technological excellence, each bracelet undergoes careful visual inspection to guarantee flawless aesthetics. Introduced in 1956 alongside the launch of the Oyster Perpetual Day-Date, the President bracelet is distinguished by its elegant semi-circular three-piece links. It is crafted exclusively from carefully selected precious metals, representing sophistication, prestige, and outstanding wearing comfort.