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The Oyster Perpetual Day-Date 40 crafted in platinum, featuring a white mother-of-pearl dial set with diamonds, fluted bezel, and President bracelet.
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Mother-of-Pearl Dial
This exquisite dial is set with 10 baguette-cut diamonds, adding a subtle touch of brilliance. Mother-of-pearl is a naturally unique material, offering captivating variations in color, intensity, and texture depending on the part of the shell from which it is sourced. It can appear in shades of pink, white, black, or yellow, making each dial entirely distinctive.
At Rolex, mother-of-pearl is never artificially colored. Instead, expert craftsmanship highlights and preserves its natural beauty and original hues. As a result, every mother-of-pearl dial is one-of-a-kind—no two are ever exactly alike—making each watch a unique expression of artistry and refinement.
Fluted Bezel
The fluted bezel is one of Rolex’s most iconic design features, instantly recognizable and full of heritage. Originally, the grooves on the Oyster bezel had a functional purpose: they allowed the bezel to be securely screwed onto the case, ensuring the watch’s waterproof performance.
This fluting matched that of the screw-down case back, both crafted with precision using specialized Rolex tools. Over time, the fluted bezel evolved into a hallmark of elegance and style. On the Day-Date 40, the platinum fluted bezel stands as a symbol of craftsmanship, refinement, and timeless distinction.
Platinum
Platinum is a rare and precious metal, celebrated for its silvery-white brilliance and exceptional luminosity. Among the densest and heaviest metals in the world, it is highly resistant to corrosion, yet paradoxically soft, elastic, and malleable—qualities that make machining and polishing extremely challenging and demanding unmatched skill.
Rolex exclusively uses 950 platinum, an alloy containing 950‰ (thousandths) platinum, meticulously crafted in-house by expert metalworkers. This noblest of metals is reserved for the finest timepieces, reflecting Rolex’s dedication to craftsmanship, durability, and timeless elegance.
The President Bracelet
Rolex bracelets and clasps are the result of advanced engineering combined with meticulous craftsmanship. Every component undergoes rigorous testing for durability, precision, and comfort, while detailed visual inspections ensure flawless aesthetics.
Introduced in 1956 with the launch of the Oyster Perpetual Day-Date, the President bracelet is recognized for its elegant semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it embodies timeless sophistication, exceptional comfort, and enduring refinement.
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