Rolex Day-Date 40mm White MOP Dial 228396TBR

Mother-of-Pearl Dial

Natural Elegance

This dial is adorned with 10 baguette-cut diamonds, adding a refined touch of brilliance. Mother-of-pearl is a unique natural material known for its captivating beauty and subtle variations. Depending on its source, it may display shades of pink, white, black, or yellow, with differences in tone, texture, and intensity based on the shell section from which it is derived.

At Rolex, mother-of-pearl is never artificially enhanced or dyed. Instead, expert craftsmanship is dedicated to preserving and showcasing its authentic colors and natural charm. Because each dial is created from a distinct piece of material, every mother-of-pearl dial is truly one of a kind, ensuring no two watches are ever exactly the same.

Diamond-Set Bezel

A Masterpiece of Brilliance

Rolex gem-setters, like skilled sculptors, carefully carve each precious metal surface to create the perfect seat for every gemstone. Each stone is then hand-placed, meticulously aligned, and securely set in gold or platinum, ensuring flawless harmony across the bezel.

The allure of a Rolex diamond-set bezel goes beyond the quality of the stones. It lies in the precise alignment, uniform height, orientation, and spacing of each gem, combined with the refined finishing of the metalwork. The result is a sparkling symphony of craftsmanship that enhances the watch and captivates the wearer.

Platinum

The Most Refined Metal

Platinum is one of the rarest and most prestigious metals, admired for its natural silvery tone and brilliant shine. Known for being one of the densest metals in the world, it stands out due to its remarkable strength and outstanding resistance to corrosion.

Despite its durability, platinum is also exceptionally soft and flexible, making it challenging to work with. Shaping and polishing require advanced expertise and exceptional craftsmanship. For its timepieces, Rolex exclusively uses 950 platinum — an alloy composed of 95% pure platinum — carefully developed and crafted in-house by skilled metal artisans.

This commitment to quality makes platinum the perfect choice for the most distinguished and luxurious watches.

The President Bracelet

Icon of Elegance

The creation of a Rolex bracelet combines advanced engineering, meticulous design, and rigorous testing. Every clasp and link undergoes strict quality controls, while expert visual inspections ensure flawless beauty and finish.

Introduced in 1956 with the launch of the Oyster Perpetual Day-Date, the President bracelet is distinguished by its elegant semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it embodies ultimate refinement, exceptional comfort, and timeless luxury.