Rolex Day-Date 40mm yellow gold 228348RBR

Champagne-Colour Dial

A watchmaking technique

This dial is adorned with 10 baguette-cut diamonds and features a sunray finish that creates delicate light reflections. Masterful brushing techniques carve grooves radiating outwards from the centre, diffusing light consistently along each engraving for a subtle glow that changes with the wrist’s movement.

After the sunray finish, the dial colour is applied via Physical Vapour Deposition or electroplating, and a light coat of varnish gives the dial its final lustrous look.

Diamond-Set Bezel

A sparkling symphony

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone is perfectly lodged. With the skill and care of a jeweller, each stone is placed, meticulously aligned, and securely set in gold or platinum.

Beyond the intrinsic quality of the stones, the beauty of Rolex gem-setting comes from precise alignment, consistent height, correct orientation, proportionate settings, and the intricate finishing of the metalwork—a sparkling symphony that enhances the watch and enchants the wearer.

18 ct Yellow Gold

Commitment to excellence

By operating its own exclusive foundry, Rolex can cast the highest-quality 18 ct gold alloys. The addition of silver, copper, platinum, or palladium produces yellow, pink, or white gold.

Only the purest metals are used, meticulously inspected in an in-house laboratory with state-of-the-art equipment, before being formed and shaped with exceptional care. Rolex’s commitment to excellence begins at the source.

The President Bracelet

The ultimate refinement

The design, development, and production of Rolex bracelets and clasps—including the rigorous tests they undergo—rely on advanced high technology.

As with every component of the watch, aesthetic inspections by the human eye ensure flawless beauty. Introduced in 1956 with the launch of the Oyster Perpetual Day-Date, the President bracelet features semi-circular three-piece links and embodies the ultimate in refinement and comfort, crafted exclusively from carefully selected precious metals.