Rolex Lady-Datejust 28mm Dark Grey 279139RBR

Dark Grey Dial

A refined watchmaking technique

This dial is enhanced with diamonds set in 18 ct gold settings, adding a refined touch of brilliance. The sunray finish creates soft, elegant light reflections that are characteristic of many Oyster Perpetual dials.

The effect is achieved through expert brushing techniques that form fine grooves radiating outward from the center of the dial. These precise engravings allow light to spread evenly across the surface, producing a subtle glow that shifts beautifully with wrist movement.

Once the sunray finish is complete, the dark grey colour is carefully applied using advanced methods such as Physical Vapour Deposition (PVD) or electroplating. A final protective layer of varnish is then added, giving the dial its smooth texture, depth, and polished appearance.

Diamond-Set Bezel

A refined expression of brilliance and artistry

The diamond-set bezel reflects the precision and craftsmanship of expert gem-setting. Skilled artisans carefully shape the precious metal to form perfectly crafted seats for each gemstone, ensuring an exact and secure fit.

Each diamond is then individually placed and precisely aligned with the others, following a meticulous process that demands exceptional attention to detail. The stones are firmly set in gold or platinum, creating a harmonious and elegant finish.

Beyond the quality of the gemstones, several factors define the excellence of Rolex gem-setting: accurate alignment of height, precise positioning, consistent orientation, balanced proportions, and refined metalwork finishing. The result is a radiant composition that enhances the watch with timeless brilliance and sophistication.

18 ct White Gold

A commitment to excellence from the very source

Rolex produces its own 18 ct gold alloys in an exclusive in-house foundry, ensuring complete control over quality, purity, and precision. By carefully adjusting the proportions of metals such as silver, copper, platinum, and palladium, different variations of 18 ct gold are created, including yellow, pink, and white gold.

Only the purest raw materials are used, and each alloy undergoes strict inspection in an advanced in-house laboratory equipped with state-of-the-art technology. This ensures exceptional consistency and quality before the gold is shaped into components.

The same meticulous attention to detail continues throughout the entire manufacturing process, reflecting Rolex’s commitment to excellence from the very beginning of production to the final finishing.

President Bracelet

The ultimate expression of refinement

The President bracelet embodies elegance and prestige in its purest form. Crafted exclusively in solid gold or platinum, it is designed to deliver exceptional comfort along with a luxurious finish.

Its structure features a concealed attachment beneath the bezel, creating a smooth and uninterrupted visual flow between the case and the bracelet. This seamless integration enhances the overall harmony and refined appearance of the watch.

The design is completed with a new-generation concealed Crownclasp, elegantly opened using a hinged Rolex crown. This discreet mechanism adds both practical functionality and a final touch of sophisticated elegance to this iconic bracelet.