Rolex Lady-Datejust 28mm Pink 279139RBR

Pink Dial

A refined expression of watchmaking craftsmanship

This dial is set with diamonds in 18 ct gold settings, adding a luxurious and elegant finish. The sunray effect enhances its beauty with delicate light reflections, a signature feature found across many Oyster Perpetual dials.

The finish is achieved through expert brushing techniques that create fine grooves radiating outward from the center of the dial. These precise engravings allow light to spread evenly across the surface, producing a soft, shifting glow that changes with wrist movement.

Once the sunray finish is complete, the pink colour is carefully applied using advanced methods such as Physical Vapour Deposition (PVD) or electroplating. A final protective layer of varnish is then added, giving the dial its smooth texture, depth, and refined appearance.

Diamond-Set Bezel

A refined expression of brilliance and craftsmanship

The diamond-set bezel reflects the artistry and precision of expert gem-setting. Skilled artisans carefully carve the precious metal to create perfectly shaped settings for each gemstone, ensuring a secure and precise fit.

Each diamond is then hand-placed and meticulously aligned with the others, following a process that demands exceptional accuracy and craftsmanship. The stones are firmly secured in their gold or platinum settings to achieve both durability and elegance.

Beyond the quality of the gemstones, several factors define Rolex gem-setting: perfect alignment of height, precise positioning, consistent orientation, balanced proportions, and the refined finishing of the metalwork. The result is a harmonious and radiant composition that enhances the watch with timeless brilliance.

18 ct White Gold

A commitment to uncompromising quality

Rolex produces its own 18 ct gold alloys in an exclusive in-house foundry, ensuring complete control over quality and precision. By carefully adjusting the proportions of metals such as silver, copper, platinum, and palladium, different variations of 18 ct gold are created, including yellow, pink, and white gold.

Only the purest raw materials are used, guaranteeing exceptional quality from the very beginning of the process. Each alloy is then rigorously tested in an advanced in-house laboratory equipped with state-of-the-art technology before being shaped and refined.

This meticulous approach reflects Rolex’s commitment to excellence at every stage of production, from the creation of the gold itself to the final formation of each component.

President Bracelet

The ultimate expression of refinement

The President bracelet represents elegance and prestige in its purest form. Crafted exclusively in solid gold or platinum, it is designed to deliver both luxury and exceptional comfort.

Its construction features a concealed attachment beneath the bezel, creating a seamless and continuous visual flow between the case and the bracelet. This design enhances the watch’s overall harmony and refined appearance on the wrist.

It is completed with a new-generation concealed Crownclasp, elegantly opened using a hinged Rolex crown. This discreet mechanism adds both functionality and a final touch of sophistication to this iconic bracelet design.