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The Land-Dweller 40 crafted in platinum features an ice-blue honeycomb-pattern dial set with diamonds, paired with a refined Flat Jubilee bracelet for a premium finish.
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The ice-blue dial, a signature shade reserved exclusively for platinum timepieces, features an elegant honeycomb pattern enhanced by a subtle sunray finish. Its creation combines traditional watchmaking craftsmanship with advanced in-house technology, resulting in a dial that is both sophisticated and precise.
The honeycomb structure is meticulously shaped using a femtosecond laser, which also engraves the fine lines between each cell with exceptional accuracy. To elevate its luxury appeal, the dial is adorned with 10 baguette-cut diamonds marking the hours, adding brilliance and refinement to the overall design.
Rolex gem-setters work with the precision of sculptors, carefully shaping the precious metal to create a perfect setting for each gemstone. Every diamond is placed by hand, meticulously aligned with the others, and securely fixed in gold or platinum to achieve flawless symmetry and brilliance.
The beauty of Rolex gem-setting goes far beyond the quality of the stones themselves. Exact alignment, consistent height, precise orientation, and perfectly proportioned settings, combined with refined metal finishing, create a dazzling visual harmony. The result is a radiant masterpiece that elevates the watch’s elegance and captivates the wearer.
Platinum is one of the rarest and most valuable metals, admired for its pure silvery-white tone and natural brilliance. It is among the densest and heaviest metals in the world, known for exceptional physical and chemical properties, including outstanding resistance to corrosion and wear.
Despite its strength, platinum is surprisingly flexible and highly malleable, which makes shaping and polishing it extremely challenging and requires exceptional craftsmanship. Rolex exclusively uses 950 platinum — an alloy composed of 95% pure platinum — carefully developed and crafted in-house by expert artisans. With its unmatched durability and elegance, platinum truly represents the pinnacle of luxury watchmaking.
Designed exclusively for this model, the Flat Jubilee bracelet is a contemporary evolution of the iconic Jubilee bracelet. Unlike the classic version, all links are flat, allowing the bracelet to connect seamlessly with the Oyster case and create a perfectly balanced, unified silhouette. The interplay of polished surfaces and refined satin finishes adds depth and modern elegance.
The outer links feature carefully bevelled edges that mirror the lines of the middle case, with polished chamfers that reflect light like a continuous ribbon. Completing the design is a discreet folding Crownclasp, ensuring comfort, security, and a clean, uninterrupted aesthetic.
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