Rolex Land-Dweller 40mm White

Intense White Dial – Honeycomb Design with Luminescent Markers

The intense white dial showcases a sophisticated honeycomb motif with a subtle satin finish, combining traditional watchmaking craftsmanship with cutting-edge in-house technology.

Each cell of the honeycomb is precisely shaped using a femtosecond laser, which also etches the delicate grooves between cells with remarkable accuracy. The dial features a Chromalight display, with luminescent open numerals and index hour markers that ensure optimal readability in any light. Specially designed luminescent hands further enhance visibility while complementing the dial’s elegant and contemporary aesthetic.

Fluted Bezel – The Iconic Rolex Signature

The fluted bezel is a hallmark of Rolex design, instantly recognizable and synonymous with elegance. Initially, the fluting served a functional purpose: it allowed the bezel to be securely screwed onto the case, contributing to the watch’s legendary waterproof performance.

This functional fluting mirrored that of the case back, which was also fastened with specialized Rolex tools to ensure durability and water resistance. Over time, the feature evolved into a signature aesthetic element, symbolizing Rolex craftsmanship. On the Land-Dweller 40, the gold fluted bezel adds a refined and distinguished touch to the timepiece.

18 ct Everose Gold – Rolex’s Exclusive Alloy

Rolex developed and patented a proprietary 18 ct pink gold alloy, known as Everose gold, to preserve the rich hue and lasting beauty of its pink gold watches. Cast entirely in Rolex’s own foundry, this exclusive alloy ensures both durability and timeless elegance.

Since its introduction in 2005, Everose gold has been used across all Rolex Oyster models in pink gold, combining innovation, craftsmanship, and luxury in perfect harmony.

Flat Jubilee Bracelet – Seamless Elegance and Integration

Exclusively designed for this model, the Flat Jubilee bracelet is a modern reinterpretation of Rolex’s iconic Jubilee design. All links are flat, allowing the bracelet to merge perfectly with the Oyster case, creating a balanced and harmonious silhouette. The alternating polished and satin-finished surfaces add depth, sophistication, and a contemporary touch.

The outer links are carefully bevelled to echo the contours of the middle case, while polished chamfers create the effect of a continuous ribbon of light. The bracelet is completed with a concealed folding Crownclasp, combining comfort, security, and an uninterrupted, sleek appearance.