Rolex Datejust 28mm Aubergine 279135RBR

Aubergine Dial

A Refined Watchmaking Technique

The aubergine dial reflects the elegance and precision of Rolex craftsmanship. It is often enhanced with diamonds set in 18 ct gold, adding a sophisticated and luxurious touch to its design.

Its surface features a sunray finish that creates soft, refined reflections of light across the dial. This effect is achieved through precise brushing techniques that form fine grooves radiating outward from the center.

As light moves across these delicate lines, it produces a subtle glow that shifts gently with the motion of the wrist. Once the sunray pattern is complete, the aubergine tone is applied using advanced methods such as Physical Vapour Deposition or electroplating.

A final protective layer of varnish is then added, giving the dial a smooth, rich, and polished appearance.

Diamond-Set Bezel

A Refined Sparkling Composition

The diamond-set bezel reflects the exceptional craftsmanship of Rolex gem-setting. Each gemstone is carefully selected and then individually set by skilled artisans who precisely shape the precious metal to create a perfect seat for every diamond.

Like master craftsmen, gem-setters position each stone with remarkable precision, ensuring perfect alignment, balance, and harmony. The diamonds are then securely fixed into their gold or platinum settings for lasting strength and brilliance.

Beyond the quality of the stones themselves, every detail contributes to the final result—consistent height, precise orientation, ideal spacing, and finely finished metalwork. Together, these elements create a radiant and seamless composition that enhances the watch with timeless elegance.

18 ct Everose Gold

An Exclusive Innovation

18 ct Everose gold is a specially developed pink gold alloy created and patented by Rolex. Produced in its own in-house foundry, it was engineered to preserve the lasting beauty and warm tone of pink gold over time.

Introduced in 2005, Everose gold maintains its distinctive colour and brilliance even after years of wear. This unique alloy is used across Rolex Oyster Perpetual models in pink gold, reflecting the brand’s focus on innovation, durability, and refined elegance.

The President Bracelet

Ultimate Refinement

The President bracelet represents one of the most elegant expressions of craftsmanship in Rolex timepieces. Traditionally crafted in solid gold or platinum, it is designed to combine prestige, comfort, and refined aesthetics.

Its construction features a concealed attachment beneath the bezel, creating a seamless visual flow between the case and bracelet for a perfectly integrated look.

A modern concealed Crownclasp, opened via a hinged Rolex crown, adds both practicality and sophistication, completing the design with a clean and luxurious finish.