Rolex Datejust 28mm Rose 279135RBR

Diamond-Set Bezel

A Masterpiece of Precision and Craftsmanship

The diamond-set bezel reflects the exceptional artistry of Rolex gem-setting. Each gemstone is carefully selected and then individually placed by skilled artisans who shape the precious metal to create a perfect setting for every stone.

Like master sculptors, gem-setters position each diamond with extreme precision, ensuring perfect alignment, balance, and harmony. The stones are then securely fixed into their gold or platinum settings for lasting stability and brilliance.

Beyond the quality of the diamonds themselves, every detail contributes to the final result—uniform height, precise orientation, ideal spacing, and finely finished metalwork. Together, these elements create a radiant composition that enhances the watch with refined elegance.

Rosé-Colour Dial

A Refined Watchmaking Technique

The rosé-colour dial showcases the elegant craftsmanship of Rolex. Its surface is finished with a sunray effect that produces soft, refined reflections of light across the dial.

This finish is achieved through precise brushing techniques that create fine grooves radiating outward from the center. These delicate lines allow light to spread evenly, producing a subtle glow that shifts gently with the movement of the wrist.

Once the sunray pattern is complete, the rosé tone is applied using advanced processes such as Physical Vapour Deposition or electroplating. A final layer of varnish is then added, giving the dial a smooth, polished, and luminous appearance.

18 ct Everose Gold

An Exclusive Innovation

18 ct Everose gold is a specially developed pink gold alloy created and patented by Rolex. Cast in its own in-house foundry, it was designed to preserve the lasting beauty and warmth of pink gold over time.

Introduced in 2005, Everose gold was engineered to maintain its distinctive rose tone even with long-term wear. This unique alloy is used across Rolex Oyster Perpetual models in pink gold, reflecting the brand’s commitment to innovation, quality, and enduring elegance.

The Jubilee Bracelet

Comfort, Elegance, and Precision

The Jubilee bracelet reflects the refined craftsmanship and technical expertise of Rolex. Its design, development, and production combine advanced technology with strict testing standards to ensure durability, precision, and long-lasting performance.

Alongside technical excellence, each bracelet and clasp undergo careful visual inspection to guarantee flawless finishing and aesthetic perfection. This balance of innovation and craftsmanship ensures both strength and elegance in every detail.

Created as a supple five-piece link metal bracelet, the Jubilee was designed specifically for the launch of the Oyster Perpetual Datejust in 1945 and remains one of the most iconic and comfortable bracelet designs in the Rolex collection.