Rolex Datejust 28mm White 279135RBR

Diamond-Set Bezel

A Refined Sparkling Design

The diamond-set bezel reflects the exceptional craftsmanship of Rolex gem-setting. Each gemstone is carefully selected and then individually set by skilled artisans who precisely shape the precious metal to create a perfect seat for every stone.

Like expert sculptors, gem-setters position each diamond with great accuracy, ensuring perfect alignment, balance, and harmony. The stones are then securely fixed into their gold or platinum settings for lasting brilliance and strength.

Beyond the quality of the diamonds themselves, every detail contributes to the final result—consistent height, precise orientation, ideal spacing, and finely finished metalwork. Together, these elements create a radiant and seamless composition that enhances the watch with timeless elegance.

White Dial

Pure Craftsmanship and Timeless Finish

The white dial reflects the refined artistry of Rolex watchmaking. Created using a high-quality lacquer process, it delivers a smooth, clean surface with a bright and elegant appearance.

This technique involves carefully applying six ultra-thin layers of lacquer onto a brass base plate, building depth and consistency with each coat. A colourless varnish is then added to enhance the clarity, shine, and overall depth of the finish.

Once fully dried, the surface is meticulously polished to achieve a flawless, luminous effect. The dial is then prepared for pad printing and the application of applied hour markers, completing its refined and timeless design.

18 ct Everose Gold

An Exclusive Innovation

18 ct Everose gold is a proprietary pink gold alloy developed and patented by Rolex. Produced in the brand’s own foundry, it was specially engineered to maintain the rich tone and beauty of pink gold over time.

Introduced in 2005, Everose gold is designed to retain its distinctive colour and brilliance even with prolonged wear. This unique alloy is used across Rolex Oyster Perpetual models in pink gold, reflecting a commitment to durability, innovation, and refined elegance.

The President Bracelet

Ultimate Refinement

The President bracelet is one of the most prestigious designs in Rolex watchmaking. Crafted exclusively in solid gold or platinum, it offers a perfect blend of elegance, comfort, and refined presence on the wrist.

Its construction features a concealed attachment beneath the bezel, creating a smooth and seamless transition between the case and bracelet for a clean, integrated look.

A modern concealed Crownclasp, opened via a hinged Rolex crown, adds both practicality and sophistication, completing the bracelet with a sleek and luxurious finish.