Rolex Datejust 28mm White Mother-Of-Pearl 279171

Mother-of-Pearl Dial

Celebrating natural elegance

This dial is adorned with diamonds set in 18 ct gold, adding a refined touch of brilliance. Mother-of-pearl is a natural material known for its unique charm and subtle variations. Depending on its origin, it can display shades of pink, white, black, or yellow, with each piece differing in tone, depth, and texture based on the part of the shell it comes from.

At Rolex, mother-of-pearl is never artificially tinted. Instead, expert craftsmanship is used to enhance its natural character while preserving its authentic colors and organic beauty.

Each mother-of-pearl dial is completely unique, ensuring that no two watches are ever exactly alike, making every piece truly one of a kind.

Fluted Bezel

A signature Rolex design element

The fluted bezel is one of Rolex’s most distinctive and recognizable features, symbolizing heritage and refined craftsmanship. Originally, the fluting on the Oyster bezel served a functional role—it helped secure the bezel onto the case, contributing to the watch’s water resistance.

This design matched the fluting on the case back, which was also tightly screwed into the case using specialized Rolex tools to ensure proper sealing and durability. Over time, this practical detail gradually evolved into a signature aesthetic feature.

Today, the fluted bezel stands as a hallmark of Rolex design, especially when crafted in gold on the Lady-Datejust, where it adds a touch of elegance, prestige, and timeless character.

Everose Rolesor

A refined combination of two metals

Everose Rolesor unites the elegance of gold with the strength of Oystersteel, creating a perfect balance of beauty and durability. Gold is admired for its rich glow and prestige, while steel is valued for its resilience and dependable performance.

When combined, these two materials complement each other seamlessly, resulting in a harmonious blend of luxury and strength.

Rolesor is a signature Rolex creation that has been part of the brand’s identity since the early 1930s and was officially trademarked in 1933. Today, it remains a key element of the Oyster Perpetual collection, representing timeless design and exceptional craftsmanship.

Jubilee Bracelet

Elegant comfort and refined engineering

The Jubilee bracelet is designed to deliver a perfect blend of elegance, comfort, and durability. Its creation involves advanced technology at every stage—from design and development to production—ensuring precision and long-lasting performance.

Each bracelet and clasp undergoes strict testing to meet high standards of reliability. Alongside these technical checks, final aesthetic inspections are carried out by expert eyes to ensure a flawless and refined finish.

Featuring a distinctive five-piece link construction, the Jubilee bracelet offers a smooth and supple feel on the wrist. It was specially created for the launch of the Oyster Perpetual Datejust in 1945 and continues to represent timeless Rolex design today.